meet the founders

lauren (lo)

co-founder

meet lo. her mom taught her the joy of thrifting early on. since then, lauren’s had an eye for pieces that last a lifetime.

drawn to vintage, minimalist, and thoughtfully made finds, she cares about brand, quality & timeless style.

full-time mom, part-time nurse, now turning a passion into a dream job. for lauren, curating isn’t about the season — it’s about pieces that stay with you.

she believes modern style should be effortless, sustainable without compromise, and always personal.

@laurennwillms

jordon (jo)

co-founder

meet jo. her first job ever was in a consignment store, where her love for curated fashion quietly began.

after four years in calgary for university, she discovered a passion for thrifting, city-inspired style, and building a wardrobe that feels personal without compromise.

now in fsj, she runs a marketing agency by day, and curates her closet by choice — over 90% of it thrifted or consigned. for her, effortless style is about finding pieces that speak, whether you’re in the city or a small town.

@jordonlockk